We launched new vitaminwater flavors by creating worlds on social for of each, playing off of the flavors and stories on their labels.
ICE
The world of ice revolved around the coldest thing out there (besides this drink). Your ex. We created a social tundra where ex’s could tag each other and a twitter activation where we iced ex’s out of photos.
FIRE
The world of fire included live reports of the weather in hades with ascii art easter eggs hidden in the code.
SQUEEZED
The world of squeezed revolved around the people who squeeze best…grandmas. During a time when every brand was launching VR we created a parody VR game called Grandma’s Big Hug 4. We also launched a series of “knitspiration” posts which were unhinged inspirational quotes knitted the way only grandma’s know how.
SHINE
We created a SHINE album of vitaminwater infused positivity and affirmation tracks to help people shine their brightest.
