SIMMERED IN TRADITION

This campaign was about two things, Ragú’s heritage and their ingredients. We highlighted Ragú’s entrepreneurial founder, Assunta Cantisano, who was a pioneer for her time starting her own business against all odds. We also focused on showing the fresh farm grown ingredients that go into the sauce combatting the idea that Ragú is cheap and processed.

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SOCIAL POSTS

THANKS FOR 80 CAMPAIGN

We celebrated Ragu’s 80th anniversary with a thanks for 80 campaign. The campaign kicked off with a float in the Rose Bowl parade which I got to art direct in collaboration with professional float artists (…think best in show meets project runway).